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O que é CRM? O que ele pode fazer pelas suas vendas?

Este termo é abreviação de Customer Relationship Management, ou seja, Gestão do Relacionamento com o Cliente. É uma ferramenta de software para gerir toda interação de sua empresa com os clientes, inclusive em prospecção. Organiza e dinamiza a prospecção de clientes, atividades de venda, lealdade do cliente e muito mais.

O retorno sobre investimento para um CRM varia bastante. No histórico da Outthink verificamos variações entre 20 e 1000 vezes. Por causa disto entendemos que o CRM é, de longe, a ferramenta mais poderosa para aumentar vendas. Veja o que ela facilita:

  • Manage your prospects and convert them into active customers, no matter if you reach them by cold calling, networking, digital marketing or other.
  • Store your customer’s information simple and safe.
  • Keep track of all e-mails, phone calls and visits between your sales team and your customers.
  • Convert more deals, CRM will always remember you about the next step.
  • Make quotes rapidly and more professional. Send them straight from your CRM. By the way, Zoho CRM integrates with your e-mail, calendar, contacts and much more.
  • Continue to sell to your customers. CRM can remember your when the customer is about to buy again.
  • Interact with up to hundreds customers in one single day and continue calling each of them by their names.
  • Do not worry about letting a salesperson go. Even if someone deletes its own e-mail history, customer information is still with you.
  • Integrate your workflow: CRM can deliver important information for production, finance department, logistics and even your suppliers.
  • Have simple and visual reports. Make a clear view of what is happening to your sales
  • Make better decisions

Simply put, not working sales inside a CRM is equivalent to do manufacturing without electrical power or do accounting without the use of computers.

But, please, sell only the much you can deliver, ok?

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