Este termo é abreviação de Customer Relationship Management, ou seja, Gestão do Relacionamento com o Cliente. É uma ferramenta de software para gerir toda interação de sua empresa com os clientes, inclusive em prospecção. Organiza e dinamiza a prospecção de clientes, atividades de venda, lealdade do cliente e muito mais.
O retorno sobre investimento para um CRM varia bastante. No histórico da Outthink verificamos variações entre 20 e 1000 vezes. Por causa disto entendemos que o CRM é, de longe, a ferramenta mais poderosa para aumentar vendas. Veja o que ela facilita:
- Manage your prospects and convert them into active customers, no matter if you reach them by cold calling, networking, digital marketing or other.
- Store your customer’s information simple and safe.
- Keep track of all e-mails, phone calls and visits between your sales team and your customers.
- Convert more deals, CRM will always remember you about the next step.
- Make quotes rapidly and more professional. Send them straight from your CRM. By the way, Zoho CRM integrates with your e-mail, calendar, contacts and much more.
- Continue to sell to your customers. CRM can remember your when the customer is about to buy again.
- Interact with up to hundreds customers in one single day and continue calling each of them by their names.
- Do not worry about letting a salesperson go. Even if someone deletes its own e-mail history, customer information is still with you.
- Integrate your workflow: CRM can deliver important information for production, finance department, logistics and even your suppliers.
- Have simple and visual reports. Make a clear view of what is happening to your sales
- Make better decisions
Simply put, not working sales inside a CRM is equivalent to do manufacturing without electrical power or do accounting without the use of computers.
But, please, sell only the much you can deliver, ok?
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